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Celebs boycott Facebook and Twitter

Thursday, December 2, 2010

Reports reveal that on a daily basis over 200 million users login into Facebook and over 35 million users update their Facebook status.

Yesterday, December 1, 2010 was different; celebrities turned the tables by going silent on the leading social media sites like, Facebook and Twitter.

This was not just another strategy aimed at drawing fans to follow their favorite celebrities’ posts and tweets; the project, Digital Life Sacrifice was organized by Alicia Keys on behalf of her charity Keep a Child Alive.

Associated Press reported that celebrities including: Lady Gaga, Justin Timberlake, Kim and Khloe Kardashian, Jennifer Hudson and Serena Williams will silent their Facebook and Twitter accounts, until the World AIDS Day fundraiser strikes USD 1 million for charity.

To launch the campaign, participating celebrities have recorded their “last tweet and testament” video, which will be airing soon showing them lying in coffins to demonstrate their digital deaths and to spread the seriousness of the campaign.

In a phone interview in New York, Alicia Keys told news reporters, “It is essential and super-cool to use mediums that we naturally are on to help charities.” Keys currently has over 2.6 million followers on Twitter alone.

Keys further told news sources, “It is important to shock people to the point of waking up and it is not that people do not care, it is that people do not want to do something about it. It is like they have never thought of it quite like that and that is what they need to feel.”

Leigh Blake, President and Co-founder of Keep a Child Alive told Associated Press, “why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we are all from? It is about the love, respect and human dignity.”

Blake added, “Lady Gaga may very well raise the funds all by herself.” Lady Gaga has 7.2 million followers on Twitter and almost 24 million fans on Facebook.

Moreover, Keys is hoping for more people to participate and is quite optimistic that the fundraiser might go beyond the set targets. Keys has invited all her fans to follow the trend, "it is just not for those who are celebrities, it can be anybody. As a human being, those dying deserve to have a chance at life.” [Via]


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posted by Doll at 2:01 PM


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