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Adriana Lima Models $2 Million Bra

Sunday, November 28, 2010
Adriana Lima just debuted a $2 million Fantasy Bra, but where does it stack up with Madonna’s cones and lingerie that charges iPods?

In a publicity stunt in New York, Adriana Lima slipped into $2 million diamond-studded Victoria's Secret bra and prance around a pink carpet for the onlooking public. In a blue dress especially designed to reveal the bra, Lima modeled the Damini-designed creation which contained more than 3,000 jewels and took six people 1,500 hours to craft.

Not exactly a bra your average woman can afford but, of course, that's not the point. All Victoria's Secret care about is publicity and that's what they got with this tunt.

Each year, the lingerie line debuts bras that are increasingly over-the-top—and this week, Lima flaunted the $2 million Miraculous Bra, with 3,000 white diamonds, 82 carats of sapphire and topaz stones. When she debuted the bra at a Victoria's Secret luncheon in New York, she insisted that it was comfortable, adding that "everything is in the right place." She'll wear the bra onstage at the Victoria's Secret Fashion Show, which airs on November 30.

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posted by Doll at 9:06 AM

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